First of all, you should know that: choosing the right place for a food/beverage business may not guarantee your success, but choosing the wrong place will be the most important factor that will bring your failure.
When you start looking for a place for a food/beverage business, determining the location (location) will be the best decision. The rental fee you will pay for the real estate you will find in the location you will determine should preferably be 10% of your targeted turnover, and if you have a hard time, it should not exceed 15%. Otherwise, the amounts you will pay will hopefully make you work for the property owner in a short time.
Before making a final decision on the location of the real estate, first of all, the existing structure regarding the chimney and ventilation, which are the basic needs of cooking, should be reviewed, and if necessary, it should be investigated and clarified whether the necessary arrangements can be made and whether they will create a problem within the framework of environmental factors.
The investor or business candidate who comes out of the business hall or kitchen usually looks for a place for his/her business in a location that would be ideal for the place where he/she can implement a concept that he/she has created in his/her mind over time and parallel to his/her past achievements. The investor candidate who does not have a history related to the hall or kitchen, on the other hand, first focuses on finding a real estate in the right location. When he/she finds a place in the right location, he/she concentrates on questioning and researching the right concept options for that location.
If the real estate in the right location is found, the main element that will contribute and support you in deciding for the business concept to be opened in the location is the type of service. In other words, fast service or in other words, eat and go; or slow service, come, sit, spend time, chat, eat and drink, then go?
Your preference forms the content of the investment you will make and the details of your needs. Along with the service type selection, I definitely recommend that you work with a team consisting of a food and beverage consultant who is an expert in their field, who is experienced in the food and beverage sector and preferably has worked in the position you have chosen before, an architect with solid references in the food and beverage sector and preferably an industrial kitchen professional who is also experienced in the sector. This will cost you the cost of learning, otherwise it will cost you mistakes, which will be very heavy….
In many countries abroad, there are real estate offices whose only business is the sale and rental of food and beverage venues. Similarly, architectural offices whose only business is the design and implementation of food and beverage venues. These offices reduce the potential for possible mistakes by the investor or operator, as well as ensuring that many problems that may be noticed during the operation or during the commissioning phase are eliminated before they occur in the design and construction process.
In our country, so many interesting investors are opening businesses or making investments that it is impossible to understand. A restaurant is established, its main purpose is to sell food in pots over the internet, but the website cannot be opened even four months after it is opened for restaurant business! A business that focuses on takeaway service and has no connection to any chain is opened, but it has no visibility in the street and does not have any potential in its surroundings. A business that provides service with a heavy service is opened because there is too much traffic to the public transportation stop, and it is soon understood that almost everyone there is concerned with reaching their destination as soon as possible, and unfortunately the business closes down….
My last word, location is always important, but always. Finding a suitable property in the right location should be the goal.
